H&M Puts Real Model Heads On Fake Bodies
The bodies of most of the models H&M features on its website are computer-generated and "completely virtual," the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then "dresses" it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models' faces won't be considered perfect enough for online fast fashion, and we'll buy all of our clothing from cyborgs.
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